Who is Paradigma?

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‍Paradigma is a leader in the hospitality sector, managing projects from start to finish — handling everything from concept development to day-to-day operations.

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‍What were the main goals for this new website?

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‍The primary goals for this new website were to create an appealing and functional platform that aligns with the brand's new visual identity. It needed to effectively showcase Paradigma's managed spaces and attract new clients to hire their services. Another key objective was to streamline the application process for open positions, both within the company and its managed spaces, through a dedicated careers page.

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Additionally, the website was designed to centralize the purchase of products associated with Paradigma’s managed spaces, providing a unified platform for this purpose. It also needed to enable seamless tracking and monitoring of reservations and orders within these spaces and restaurants. Moreover, the platform had to be intuitive and flexible, allowing the client to manage and scale it independently.

Our Approach

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→ Sitemap, Wireframing, and Interactions

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Since the website was built from scratch, we mapped out a clear and structured strategy to ensure all requirements were met. This process involved developing a sitemap and wireframes, combined with several meetings with the client’s marketing team to align our vision.

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→ Design

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Once the structure and layout were finalized, we created a modern and visually appealing design based on the brand's visual identity. The design emphasizes the booking and ordering systems, showcases the spaces managed by Paradigma, and includes an innovative, eye-catching careers page to attract new talent to join the Paradigma team.

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→ Online Store

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An intuitive, visually appealing store was built, featuring a filtering system by space. Customers can make purchases using Webflow's native payment methods, including Stripe, PayPal, and Apple Pay, ensuring a seamless purchasing experience.

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→ Content Management System (CMS)

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The CMS was custom-built and structured to meet the client’s content management needs. It enables full control over every page and element on the website. Detailed notes were provided for each CMS field to guide image and text content management.

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