Who is NEIT?

NEIT is a boutique whiskey maker that blends Italian heritage with a passion for Irish whiskey, redefining sophistication through luxury, innovation, and top-shelf quality.

What were the main goals for this new website?

The primary objectives for NEIT's new website were to craft an engaging and sophisticated platform that embodies the brand's refined yet rebellious spirit. It was essential to showcase NEIT's unique whiskey collection and innovative cocktails, reflecting their commitment to quality and design. Additionally, the website aims to connect with culturally confident and open-minded individuals, inviting them into NEIT's world of experimental sophistication.

The platform also needed to provide comprehensive product information, facilitating informed choices for consumers. Furthermore, the site serves as a hub for brand storytelling, sharing NEIT's journey and philosophy with a broader audience.

Our Approach

Sitemap, Wireframing, and Interactions

Starting from a blank canvas, we developed a strategic and structured foundation for the website. This included crafting a clear sitemap and interactive wireframes, supported by close collaboration with the NEIT team to align on content flow, brand storytelling, and user journey.

Design

With the structure in place, we designed a bold and immersive interface that reflects NEIT’s refined yet daring brand identity. The visual language balances luxury and attitude, putting the spotlight on the whiskey collection, cocktail inspiration, and the brand’s manifesto.

Product Experience

We created a seamless, product-focused experience where users can explore NEIT’s offerings through a clean, intuitive interface. The design supports future e-commerce integration, ensuring scalability for direct-to-consumer expansion.

Content Management System (CMS)

A custom CMS was built to give NEIT full control over its site. Every section, from product descriptions to editorial content, can be easily updated. Each CMS field is clearly labeled, with tailored guidance to ensure consistency across the site

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